Staff Report #8
April 27, 2026
To All Commissioners
Re: 2026 Work Program – Corporate Communications – First Quarter Update
Recommendation
That the report be RECEIVED for information.
Background
The following report is provided as an update on significant projects as set out in the 2026 Work Program that were scheduled to commence and/or be completed in the first quarter, with the lead on same being the primary responsibility of the Corporate Communications department.
3.1 Participation in City of London Safe Cities/Anti-Hate Taskforce
In conjunction with the City of London’s Stop TolerHating campaign, London Transit has arranged to have the following bus card ad installed on the interior panels of the conventional fleet. This is expected to be completed by mid-May.
The ad acknowledges that experiences of hate, racism, and discrimination in London are real and come in many forms. The goal of this campaign is to equip London’s community – from individuals to businesses – with the resources and tools to combat hate in their daily lives, whether that’s at the grocery store, in schools, in parks, at our place of work, or anywhere that hate can exist in our community.
8.5 a) Launch of Corporate Instagram Account
London Transit’s current presence on socials includes Facebook and X (previously Twitter) with X being the most utilized platform for posts regarding day-to-day service impacts and special announcements. With the steady decline of impressions on both the X and Facebook platforms as reported in the Customer Service Report dated February 26, 2026, a move to add Instagram, which is considered a dominant player in the social media landscape is warranted. Instagram is known to reach a younger demographic through its visual content and as such will require a library of stock images which Communications is currently compiling.
In preparation for the launch of the corporate Instagram account in late May, the handle @ltcldnont has been secured and an initial content plan has been developed. The following messaging will be the initial focus for posts on this platform noting that the inability to include links in posts limits the type of content and details that will be posted on Instagram.
- Service/Schedule Changes – changes to quarterly service/schedules or special holiday hours
- General Service Interruptions – such as expect delays in snowstorms. Note: this will not be used for detours or temporary service updates
- Rider Education – tips for customers on how to get where they need to go as seamlessly as possible.
- Campaign and Announcements – General announcements such as fare increases, accessibility matters, community partnerships/collaborations, recruitment and calls for participation on the Customer Insights Panel.
A communication campaign will be launched once the platform is live in an effort to attract followers to the new account, and the new handle for IG will be added to the corporate website and posters going forward.
Recommended by:
Caroline Roy, Manager of Corporate Communications
Concurred in by:
Kelly S. Paleczny, General Manager